Rational

Our target audience for this project was commuters driving to and from work. We have produced our cause through  a website featuring motion graphics and small amounts of writing. We have chosen this style as we want our audience to be encouraged and inspired by our motion graphics as society today becomes more engaged within video clips rather than articles and heavy reading.  We also have two small looping mp4's underneath the header of both pages 'Home' and 'Solution'. The reason for this was to initially draw the audience in after landing on our webpage to then learn more and become engaged in our cause.